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Aequilibrium is a Vancouver-based digital agency driven by technology experts with international experience and a boat load of creativity. Along with writing website copy, I was involved in defining the brand and overall tone for messaging.


Canaccord Genuity Wealth Management

A leading wealth management firm, Canaccord provides long-term financial strategies to clients around the globe. I interviewed Canaccord advisors to identify their UVP and positioning, then collaborated with the marketing team to craft copy for the advisors' individual websites.


Rogers Group Financial

I wrote over 60 pages of website copy for this well-established and highly respected financial advisory firm, using keywords and links to maximize the SEO and user experience. The website now stands out as an information resource for investment, retirement and estate planning.

E-blasts | Blog Posts | Articles | Brochures | Reports


E-blast: BC Chapter of the American Marketing Association

I use short, catchy copy to engage readers and share information to promote BCAMA events. B.C.'s leading marketing source for over 50 years, the BCAMA is also one of the most highly regarded chapters in North America.


Blog Post: Nicola Wealth Management Ltd.

This Vancouver-based wealth management firm offers sophisticated wealth strategies to entrepreneurs and business owners. It also encourages employees to actively participate in community giving. For this blog post, I highlighted the employees' generosity and teamwork in a group volunteer day at the Vancouver Food Bank.

Big Sisters

Article: Big Sisters of BC Lower Mainland

With a goal to inform the public and attract support, I interview Big and Little Sister matches and showcase their positive relationships in articles for the Big Sisters quarterly e-newsletters.

Big Sisters

Article: Decor Addict Magazine

Decor Addict is an online magazine devoted to decor, design and lifestyle trends. In this tongue-in-cheek article, Gimme Gimme Gimlet, I wax poetic on my favourite libation.

Red Cross Red Carpet Soiree

Promotional Material: Red Cross of BC Lower Mainland Communications Campaign, Red Carpet Soiree

I wrote copy for promotional materials, e-blasts and the website, contributing to the highest guest attendance, widest media coverage, and highest donations in the gala fundraiser's 4-year history.

Godfrey Partners

Brochure: Godfrey Partners

I developed and authored marketing materials for Godfrey Partners, a Mexico-based land banking company. In all of the materials (brochures, newsletters and website), I used key messages and keywords to highlight the benefit of the investment and expertise of the partners.


Report: SPIRE Real Estate Income Trust

This annual report explained the REIT, its holdings, and various factors influencing property values and returns, while using language and visual aids to make the information more accessible to clients.

And now for something completely different . . .

Just for fun, this is my winning caption for the BBC website that tracked Ewan McGregor and Charley Boorman's 20,000km motorcycle adventure in 2007.


I work quickly to meet deadlines, knowing that the speed and quality of my work impacts the success of the entire project.


My rates fall within industry standards. You can get an idea of writer fee guidelines at the Professional Writers Association of Canada website.